TGN's™® Marketing Plan

To implement a marketing plan, managers generally have three basic tasks:

	To set up general strategy plan(s) for the company.
	To direct the execution of the plan(s).
	To evaluate, analyze, and control the plan(s) in actual operation.

These three steps lead to the marketing strategy by selecting the target (particular groups of end-users to whom a company wishes to appeal) and developing a marketing mix - choosing the elements which a company intends to combine in order to reach the target.

A company can select its target markets after analyzing the following:

	Potential customers and alliances.
	Marketing programs.
	Its ability to provide these marketing programs.
	Company vision, mission, and goals.
	Other often uncontrollable variables.

The job of marketing, then, is one of continuous planning, execution, and control. Its primary objectives are to select target end-users and to design a marketing mix to effectively reach them.

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